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Think Small

Small is Different.

Great things are done by a series of small things brought together.

Vincent Van Gogh
Small minds, small talk, small potatoes, small fish. It's often considered bad to be small. But every big business started small, every scientific breakthrough was the product of smaller ideas and every great painting, a series of smaller brush strokes. We have been building websites for over 10 years. Hundreds of professional writers have contributed content to our websites. If combined into one large website, it would include tens of thousands of articles written over the last decade about countless topics. Yet, we beleive small is different. It's good to be small.
Saperecom was founded in 2005. Our websites have attracted millions of visitors. Yet, our websites are small and focused.

Think Simple

Simple is Different.

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

David Ogilvy
Ads are important. They can also be annoying. Small amounts of relevant advertising are a benefit when the help you. Overcrowded pages that have more space dedicated to the ads then to the content are not a benefit. Is there an easy way to solve this complicated problem? We beleive the solution is by thinking differently. No more than 1 ad per page. If there is no revelant ad, don't include any ads on the page. See, it's simple.
One ad per page limit. Many pages have no advertising. No pop-ups. No pop-unders. No video ads with unwanted sound. No large animated ads that take over the screen. Guaranteed. * We are working on a complete redesign of our websites. It may take some time to redo all of the websites to meet this standard. Please be patient.

Social Media is about being open, being a connector, being supportive and being yourself.

Michael Q. Todd
"Less social media, that's insane!" Maybe. But social media is nothing new. It seems like everyone uses social media these days with a comment field on the bottom of every page. But how much of this is absolutely essential to the purpose of the website? Do these features actually help people or do they only exist to increase traffic and ad revenue? We don't have all of the answers, so like the quote says, our goal is to open, be a connector and be ourselves.
We use social media when it is helpful and relevant. No irrelevant discussion topics. No unwanted logins or restricted content. No spam. No newsletters. No tricky marketing schemes.

It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug
Steve Krug wrote the bestselling book titled, "Don't Make Me Think". It is full of useful wisdom on how to make simple websites that people will want to use. If you have not read it, we highly recommend it. It is considered to be one of the best web usability books ever written and we have read it multiple times from cover-to-cover. As a guiding principal, we beleive minimal design allows you to find what you want with less effort.
No complicated page menus. Easy to scan pages. Simple color palettes. Whenever possible, offer mindless choices. Omit needless content. Breadcrumbs, large easy to find search menus and simple navigation on every page.

How many opportunities do we have to dramatically improve people's lives just by doing our job a little better?

Steve Krug
Every person enters a website with a resevoir of goodwill. This is another insight gained from Steve Krug's, "Don't Make Me Think". In his book, Steve Krug says, "each problem we encounter on the site lowers the level of that resevoir." We cannot say it better. This also means that all of our websites are designed to work on every computer, laptop, mobile device, smart appliance, tv set, video game console and any other device we can think of.
Every website is an opportrunity to fill the resevoir of goodwill. Every mistake or confusion impacts this resevoir.

Simplicity is complex. It's never simple to keep things simple. Simple solutions require the most advanced thinking.

Richie Norton
We beleive simplicity isn't a destination, it's a journey. Every day we try to simplify.
Keep it simple.

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